Influence, Leadership and Visibility: 3 Benefits for Responding to Comments on YouTube

 Influence, Leadership and Visibility: 3 Benefits for Responding to Comments on YouTube

 

Engagement is a word that generates lots of noise in the social space. Brands are often required to meet this concept with their audiences at every social network were they’re active; however, many times, comments left on the YouTube channel of various brands are left unanswered.

It is equally important to respond to those comments from YouTube users as those of our wall on Facebook or mentions on Twitter. Wondering why? Well, here are three fundamental benefits to why you must interact and answer comments made on your YouTube channel.

1. Influence

Replying to comments on videos that will surely be focused on products, services, company or industry clearly demonstrates knowledge of your company’s specialty. The more questions answered, the more likely that our audience will be back to our channel and identify us as a benchmark on the industry in which we’re part of. Creating quality videos with good content is as important as contributing and maintaining quality conversation on your videos.

2. Leadership

Creating a place were our voice is heard, as well as hearing the voice of others will help us grow our community and affirm endorsement. Building trust in the face of our viewers with questions, comments or putting together relevant conversation topics to discuss will strengthen the bond with our audience. Giving a personalized tone when interacting with our audience should give our brand a feeling of accessibility. The faster we respond with really useful information, the more please our audience will be, as well as surprised that their comments are being answered given that most comments on YouTube channels are left unanswered.

3. Visibility

An additional benefit we can gain if we respond to comments on YouTube is that the continual conversation leads to more visibility on search results (SEO) from YouTube and Google. The more feedback and interaction taking place in one of our videos, the more valued is added in the search algorithm of YouTube and Google for certain searches.

WTF? FYI everyone! The Oxford dictionary has made OMG, IMHO & LOL official English words. Is this TMI? Well, perhaps you’ve never heard of “Muffing Top!”

5562533036 87f540ee3e WTF? FYI everyone! The Oxford dictionary has made OMG, IMHO & LOL official English words. Is this TMI? Well, perhaps you’ve never heard of Muffing Top!


by Roberto Araujo

Totally ♥ this!

The longest official book of the English language, Oxford Dictionary (OED), has recently added new words to their more than 600,000 words collection.

The influence of online initialisms and street lexicon has made language scholars from the OED update their list of English words since 1989. IMHO (In My Humble/Honest Opinion) I think the OED is trying to catch up with words that have only been officially defined by the Urban Dictionary or the Internet Slang Dictionary & Translator.

Although these time saving Internet-associated4041872282 287bea50a1 WTF? FYI everyone! The Oxford dictionary has made OMG, IMHO & LOL official English words. Is this TMI? Well, perhaps you’ve never heard of Muffing Top! expression like OMG, LOL, IMHO seem to have been initiated through language of electronic communication. OED surprisingly claims that these words predate the Internet era.

For example OED says that it found a quotation for OMG in a personal letter from 1917. Additionally, in the language of memoranda of 1941 the acronym FYI (For Your Information) appeared for the first time and in 1960 the expression LOL detonated an elderly woman (Little Old Lady).

The preserving and driving of language words has been reinforced by these Internet’s symbolic developments. The natural instinct of people to dislike change, has delayed (for about fifteen years) the acceptance of the double-up adjectival noun “web site” to become the all inclusive noun “website.” This word has actually taken twenty years to be accepted by the AP Stylebook.

Here is a list of few recently accepted OED Internet words and symbols in no particular order:

OMG – Ohh My God

IMHO – In My Humble/Hones Opinion

LOL – Laugh Out Loud

FYI – For Your Information

♥ – Heart, Love

Muffin Top – Protuberance of flesh above the waistband of a tight pair of trousers


 

Next

Next by rcaroman

h

Next

Excuses, reasons, explanations, I don’t want to hear
apologies, regrets, confessions mean useless
Today I realized, recognized, learned that sometimes it isn’t worth to oppose
I didn’t ask for an apology, I didn’t ask to talk about. All I wanted is to move on and joy the night out.
I can write all day, I can stay this way, but letters, print, correspondence have no mood, sentiment nor context
Fine, keep it this way, ok, enjoy your ways. Continue your own way and live the world of self first.
It had been fun, I enjoyed the little time, refuse to go back to moments I left behind.
I don’t want to waste time, I like to look ahead
I’m moving on and wish you the best.
This time is for you, this time is for your ways, keep typing thoughts, keep printing your life away.
Is time to enjoy and time to say Next.

By Roberto Araujo

Six Successful Social Media “Must Do” Steps

Re-posted from LMGPR Lounge

by Roberto Araujo

To learn algebra, you buy an  Six Successful Social Media “Must Do” Stepsalgebra book. To learn about history, you buy a history book. To learn social media, you read blogs, forums, ask online questions and do research.

Here at LMGPR, our skilled staff and the experience of running various social media accounts have taught us that in order to run an effective social media campaign the following six “Must do” steps (in no particular order) need to be considered:

  1. Visibility
  2. Selectivity
  3. Frequency
  4. Engagement
  5. Insight
  6. Metrics

Visibility- A simple, well written, brief and informative tweet shouldn’t only get as much visibility as your number of followers, but many thousands more. If you run an effective social media campaign and have the right people following you, one tweet could reach out thousands of tweeps and spread virally. Just add your number of followers, plus the number of followers of those who RT you and you will have an idea of how many people your tweet was exposed to. This, in return, will bring brand awareness, participation and potential opportunities.

Selectivity- A lot of times we follow people because of their name, the company they work for or to retain a relationship. Out of those hundreds of people whom we follow, we realize that much of what they tweet is simply useless. Twitter lists gives the selectivity we need in order to focus on those whom we think are worth our attention. Once you’ve organized and set up your lists, it’s much easier to pay attention and provide feedback to those who you’re looking at the right moment at engagement.

Frequency- If you’re looking to grow your following and expect people to take you seriously, then you need to make your presence expected. Showing a frequent presence on your social media sites is like attending church every Sunday and expecting being recognized. If people ask you questions, make sure answer them back in a reasonable amount of time. This also encourages them to participate when you seek it. Remember to always retain a good virtual karma.

Engagement- This is a given. Engagement should be what you’re social media program is all about. The more you engage, the more relationships you will create and retain. But engaging with your followers is one thing, but engaging with influencers like CEOs, journalists, investors, potential clients should be your main goal. By doing that you don’t only increase your visibility, but also can get briefing requests, business development opportunities or feedback from prominent figures.

Insight- It’s okay to let people know what you’re company is up to once in a while like “We’re celebrating our 4 year anniversary,” however is not okay to say “Today is Randy’s birthday, Happy birthday Randy.” No one knows who Randy is and does not want to see your company letting everyone clog their twitter stream with such a useless tweet. It always important to think that quality is better than quantity. People are looking for useful insight. Make your company’s tweets or status updates be a statement to be look forward to, where people can count on learn something from them. Something they could retweet and feel proud of.

Metrics- Although there isn’t much on how to measure the ROI on social media, there definitely is a few ways you can measure the progress of your social media campaign. Websites like TwitterGrader, Klout or Twitter Analyzer can give you an idea of where you start, your progress and where you need help. TwitterGrader and Klout actually give you a score on your campaign effort. This two companies use unique algorithms that look at a number of factors they feel your social media campaign should have in order to give you a high or low score. These are some great tools to use in order to show your clients the progress of their social media sites.

Case Study: FireEye Twitter

 Six Successful Social Media “Must Do” StepsOur enterprise client FireEye had a great month of October. They averaged 4 press publications a week without having to launch any new product, or make any big announcement. In order to accomplish these results, some team effort was needed. FireEye was busy writing blogs about their newest modern malware findings, while our team at LMGPR worked on gathering information on bloggers and journalists who were writing on this issue in the space and mapping out strategies to reach out to them through Twitter. Our efforts paid off, several journalists reached out to us asking for expert opinions on what was going on in the security industry. We were able to land coverage in publications as InformationWeek, eWeek, Security Dark Reading, ComputerWorld and many more.

2010 Tech Review

Re-posted from LMGPR Lounge

by Roberto Araujo

There’s no doubt that 2010 has 2010 Tech Review been the year for technology, social media and mobility. New gadgets made their debut, social sites hit record numbers of users and the largest amounts of data and traffic were recorded. For all this developments to take place, many teams of geeks had to put their heads together to come up with clever and sophisticated campaigns. The following are these creative campaigns, listed by quarters.

January –  March

In the first few months of 2010 we saw an increase of interest GoogleBuzz 2010 Tech Reviewfrom many consumer and enterprise companies in implementing a social media programs. Social media has proven to be of high value to many businesses and entrepreneurs. This led to Google’s launch of Buzz, a networking tool that promised to displace Twitter, but didn’t follow through growth.  Location based services such as Foursquare and Gowalla, began gaining a positive momentum in these first few months. Worpress proved to be the leader as the blog platform of choice, while Justin Bieber was a regular top trending topic on Twitter, showing signs of his future dominance as the Most influential Twitter Celebrity of 2010.

facebook like 2010 Tech ReviewApril – June

Taking advantage of their large number of active users, Facebook launched the “like” button social plug in, which rapidly spread throughout websites. YouTube exceeded 2 billion views a day and decided to also incorporate the “like” button on each of their videos. Meanwhile, people started raising security concerns on Facebook and other sites, which put Facebook in a controlled PR moment.

July– September

Old Spice Guy 470x340 2010 Tech ReviewWe saw the success of the viral “Old Spice Guy” campaign, which began on YouTube and earned hundreds of thousands of views within a few days. Apple, realizing the importance of social networks, launched Ping, which didn’t catch much buzz, but is still striving to survive.  By this time Facebook hit a new record of subscribers with 500 million. This news confirmed a direct battle against Google on the domination of the online space. This came along the realization that users spend more time on Facebook than any other website.

October – December

After several exciting and innovative previous months, people awaited the highly anticipated debut of the “Social Network.” A movie based in the story of Facebook, which ranked number one for the first two weeks, so far has grossed $193.6 million world-wide. Gamification was a trending topic for the month of October, especially considering the Foursquare record of 4 million users. Google hit a new home run by expanding user’s time and shortening the wait time for a query by 2 – 5 seconds. Meanwhile, the soccer World Cup took over the media and out came the vuvuzelas, even made into a YouTube button. November and December marked the months for “internet freedom,” after Wikileaks revealed classified government secret documents. Cyber security was a big 071110 wikileaks 550x366 2010 Tech Reviewconcern throughout 2010, but particularly these months after an anonymous group launched DDoS attacks on companies that bailed on Wikileaks. Finally, the year couldn’t end without mention of the Angry Birds fever. People discovered the addictive pleasures of pitting Angry Birds against smug snickering pigs so much that the social game was made into a Play Station and PSP game.

Time For Time

Time For Time by rcaroman

Time for time, time for thought

Feeling better after all. Sometimes feelings can’t be controlled

Comes too soon, comes too late, or never comes anyway

All I want is time for time and be there for you.

ldating 0629 Time For Time

Once you meet the one. The one you had in mind

Sometimes is best to take your time

When she finds the time for time

Then she’ll call the first one in mind

It may be you, it may be she and even he

But the one whom she finds at time where’s time

Time will come for the one in time.

Be there for me, for my time for time

And one day the time will find, …it’s time for time.

Social Media in 2011- Is it worth the investment?

Re-posted from LMGPR Lounge

by Roberto Araujo

For the last couple of  Social Media in 2011  Is it worth the investment?years we’ve come to realize that the answer to this question is a definite yes. Enterprises and SMB’s have slowly been integrating and learning through trial-and-error of the importance of establishing a strategic social media program. Many large consumer and enterprise businesses have been cautious to increase marketing or PR department budgets in support of social media plans. As the 2011 approaches, we’ve come to realize that the adaptation period is coming to an end and companies are now entering the dissemination period of the social media program.

At least that’s what a recently release report “Social Media Comes of Age: The Vocus 2011 Planning Survey,” says. Employees, mainly from PR, Marketing and Advertising departments expect their PR budget to increase somewhat or increase significantly by 42 percent. This is a spike from 29 percent last year when asked the same question. This budge increase expectation has certainly been affected by the realization that 80% of the respondents believe social media will be more important in 2011.

http   www vocus com resources public relations planning 2011 planning survey pdf 21 Social Media in 2011  Is it worth the investment?

More Money More Expectations

Now that it is evident many PR departments feel certain they will receive a PR budget increase in the coming year, as well as the realization of the importance of a social media program, along comes the pressure to provide results. We know how social media takes time and attention, and once again this is reflected in their response. Those polled, feel PR will be more challenging in 2011 by a margin of 60 percent. The dynamics of social media and budgets were among the top reasons for this.

http   www vocus com resources public relations planning 2011 planning survey pdf 4 Social Media in 2011  Is it worth the investment?

Here at LMGPR, the interest from new clients for the adoption of a social media program is evident. We’ve even received requests from clients and prospects who want to hire us solely for those services. We definitely believe in and see results everyday from having a strategically run social media program.

To see the full report click here

Stupid Once Again

Stupid Once Again by rcaroman

And here I am, one more time

Looking up, but being looked down

I’m the child again, the one that’s lead by impulses and urges

The one that dreams

Stupid

Yes, stupid it is, nothing else to say

How would this turned out, where could this have led

I guess no one could ever say, but is all gone now

Feeling embarrassed, feeling irritated, feeling lonely again

Stupid

Is all I got to say

She said it’s okay and caressed my chin

I stood there, feeling stupid and like a child once again

It didn’t last long, waiting took longer

Then I felt it again, again and again

Waking up in the middle of the night wondering what I did

How would this turned out, where could this have lead

Why does this happen to me? Why I do this to myself?

But that’s just me, feeling like a child again

It’s funny how confident one could be

But sitting there, listening to her, I feel like a child again

Never been good at this get to knowing stage

So there I am, the same mistake again

Looking up, but being looked down

..and feeling stupid once again.

embarrassed Stupid Once Againby Roberto Araujo

TwitPic Collection From Various Angles of the San Bruno Gas Explosion

4525314028 c00a0b8859 TwitPic Collection From Various Angles of the San Bruno Gas ExplosionHow incredible it is that from a collection of Twitpics gathered from various users we can get a clear picture of the tragic damage. Some of these pictures were taken early in the fire and some at night. One TV station even presents the news as a “plane crash.” Other pictures are panoramic taken from air during an airplane fly.

My thoughts and prayers go for the victims of this horrible disaster. So far there’s one declared dead, but many are in serious condition. If you’re interested in helping, contact the Red Cross of the Bay Area. They are looking for blood Type 0 Negative .

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“Dislike” Button Facebook fans, You’re Going To “Like” This!

633894945722489640 FACEBOOKWeneedathumbsdownbutton Dislike Button Facebook fans, Youre Going To Like This!
At a recent interview by ABC anchor Diane Sawyer, Facebook CEO Mark Zuckerberg opened a can of worms when he asserted the possibility of adding a “dislike” button on his site. This interview that basically was about Facebook hitting the mile stone of half of billion users prompted the most asked question for Zuckerberg, “when will Facebook add a “dislike” button?”

And that is how the Facebook “dislike” button topic became a viral topic in social networking sites, blogs, forums and wikis. The “dislike” word related to the Facebook bottom is even the number one definition in the Urban Dictionary website.

20100728 pqxw2b5x15auxcw34hs4tgacss.preview Dislike Button Facebook fans, Youre Going To Like This!

Pete Cashmore, CEO of Mashable, wrote in his latest blog “Should Facebook add a dislike button?” the following: “Facebook will never add a “dislike” button, regardless of users’ demands.” In this blog he presents very valid points of why he feels so confident about his claim. Some of his reasons include the possibility of ruining Facebook’s relationship with brands, organizations and individuals and the possibility of bullying if the “dislike” button becomes a reality.

Many other blogs and content creators also presented their viewpoints and ideas on why Facebook must add a “dislike” button. Dan Macsai of Fast Company wrote an article titled “Five Reasons Why Facebook Needs a “Dislike” Button.” In this article, I feel he presents really weak reasons. Macsai feels that by adding the “dislike” button there will be a “possibility” of boosting revenues and that “it’ll make Facebook aggression even more passive.” In my opinion, these claims are well counter argued in Cashmore’s previously mentioned blog post.

Chatter all over the web about this topic is evident. Vladimir Anichkin posted the following question in his LinkedIn group: “Should Facebook add a “dislike: button?” Some group members came up with really valid reasons:

20100728 di5rsjt8jakh97schjexn8yqr6.preview Dislike Button Facebook fans, Youre Going To Like This!
20100728 q2994aa5ah91ty5udcr49np4.preview Dislike Button Facebook fans, Youre Going To Like This!

Some other people posted comments on CNN where the Pete Cashmore’s article was featured.

20100728 jxtmdcgkc3wmywtg9x5d5fjr6q.preview Dislike Button Facebook fans, Youre Going To Like This!
20100728 tp1gy1s5hbwpdfn2fc8e8rxnr8.preview Dislike Button Facebook fans, Youre Going To Like This!

20100728 ehfjhdjrhbwn2ku1uytqruaugn.preview Dislike Button Facebook fans, Youre Going To Like This!

There are many options offered out there for those who are adamant about having the “dislike” button on Facebook. For once there are many Firefox plugins that let you add the “dislike” button in your profile and use it with those friends who also downloaded the plugin. FaceMod is one of them and Facebook Dislike is another. I would definitely recommend trying either one of the two to get a real sense for what it would be like to have this button on Facebook. I tried both of them and it only took a couple of days until I removed them from my browser. Both plugins come with annoying advertisement that alter the look of my facebook profile. I also found it difficult using this button since none of my friends had downloaded this plugin, so I had no one to use it with.

500x dislike Dislike Button Facebook fans, Youre Going To Like This! Finally, if non of these plugins really satisfies you or even if you don’t care about Facebook or anything that’s hi-Tech, you’re welcome to try the something conventional. It’s called the Facebook Like and Dislike Rubber Stamp.

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